The Curse Of Knowledge

So here is how it begins… We know a bunch of stuff. We feel that others need to know this stuff.

OBVIOUSLY, everyone wants to know what I know… When someone asks you “what do you do” it is not permitted to “throw up” on them. Have you ever had someone ask you that question? Chances are that 10 seconds after they asked it they either were texting on their phone, they walked on, or they gave you the ‘deer-in-the-headlights’ look.

So we try to bring the message down a bit…

The problem with this is really simple…

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It isn’t that someone doesn’t want to listen. It is that our message is too robust, long and boring.

We help clients simplify their message so that they better connect with their clients. We can help you too.

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